Elevate your business.

Social Media Management

 

  • By now you have probably realized that everyone is searching for brands and businesses through Social Media platforms, or as we say in the industry, “on social.” (Don’t worry, we learn the trends and the lingo so you don’t have to.) What once was set aside for tourism, mom blogging and bragging rights, is now required of every business. That is right, if you want to be found in today’s world, you better believe you need to have a social presence.

  • We are not kidding when we say you need to get your business on social! Determining the platform, coming up with a strategic plan, analyzing the outcomes of the plan, and keeping on point with the current trends for your industry can be daunting and time consuming, but the reward of brand recognition pays off exponentially in the long run. It is worth the work, and 16:3 is happy to take on that work load for you.

  • 16:3 marketing is here to help. We do social media marketing at a fraction of the price for hiring a marketer on staff. Best of all, it is all we do; our business is to follow the trends, learn the algorithms, stay up on the ever changing world of SEO, and put that all into action to help your business GROW.

*Statistics pulled from Hootsuite, Sprout Social and Glassdoor.

Content Marketing

 

  • This means that businesses are backing content marketing trends. In the world of SEO (search engine optimization) and algorithms, your business needs to be producing content. Not only can this help your searchability online, it can solidify your knowledge in your industry. Your expertise is what people pay for; whether selling a product or service, your clients want to know that you know your stuff. Content Marketing is the wave of the future in marketing.

  • Are you posting videos? If not, you probably should be. People want videos. Whether they are little clips of your day to day or instructional videos- people love watching people. Videos are one of the many ways to increase content, and draw traffic to your business. Furthermore, most social algorithms look for video content and increase your reach by posting them.

  • The first question you may have when reading this stat, is what is a triggered transactional email? Essentially, it is a non-promotional, automated email that is “triggered” by behavioral actions.

    What does that even mean? In layman’s terms: these are emails that people expect to receive and people will continue to refresh their emails until they arrive. The best part is that they are auto generated.

    How can you implement those into your content marketing strategy? That is where we come in; at 16:3 we understand the power of email marketing and the types of email marketing campaigns you can use. We also understand how to leverage transactional emails to build trust and client interaction in your brand, without having to sell a product or service.

This is only the tip of the iceberg when it comes to content marketing. There are many different types of content marketing strategies to implement, and depending on your business, and your client (consumer or business), there are known techniques and stats that 16:3 can review with you to find the best place to put your energy. We don’t have to re-invent the wheel, we simply have to create valuable content for your client and make sure they can find it.

*Statistics pulled from growthbadger.com.

Individualized Teaching

 

16:3 marketing is here to help. We understand that our packages may not be the best fit for every business. With that in mind, we created a 4 hour course to help your team develop your own digital marketing plan. Our basic teaching plan includes:

  • Marketing 101: the different types of marketing, current trends and results businesses are experiencing within their marketing efforts.

  • Social Media Marketing: determining the best platforms and avenues in marketing for your specific business.

  • Content Marketing: outlining the options available and determining the best way to move forward for your brand and business.

  • How to create and implement a strategic marketing plan.

  • Basics of SEO (search engine optimization). Arguably, the most important aspect of digital marketing.

  • How to track your ROI (return on investment).

  • The resources available for digital marketing such as scheduling tools, credible sources, and tracking analytics.

Are you looking for a customized digital marketing class for your team? 16:3 marketing offers specialized courses for teams that already have the basics of digital marketing down.

Website Development

 

Our website development packages are affordable. We start with a host that allows you the option to manage your website as needed, without having to know the ins and outs of computer coding. These sites also have tools to help with the basics of SEO. 16:3 offers website development that is designed as a start up to help local clients find your business online.

If you are looking for more advanced website development and coding, we are happy to help connect you to a reputable website development firm.